The affect of Advertisements in print news in both online and print Research Paper

The affect of Advertisements in print news in both online and print editions - Research Paper Example Such type of advertising is highly cheap and convenient for businesses as well. Advertisements are placed in newspapers and online mediums so that it can attract a lot of consumers and spread the advertising message amongst a wide customer base so that more popularity can be gained for the product or service being advertised (Graydon 2003). Organizations know that all potential customers do not use all the mediums through which the advertising message can be available to them. Therefore the advertisers place their ads in different types of print mediums to attract maximum amount of customer. Job tenders and job offers are usually placed in the newspapers so that the business class target market can view the ads and then apply accordingly. These types of ads may not prove to be successful online as senior professionals do not use the internet to a large extent as compared to the younger generation. There are a large number of people in developed countries that use the internet and have their accounts in the various social networking sites available. Organizations use the online print mediums so that they can advertise their product and focus on their target market easily and cheaply. Latest fashion related products can be advertised on the various social networking websites and a lot of local and international customers can be attracted by this medium. Such advertising in newspapers may attract low customers but through online print medium, high amount of customers may be attracted. The advertisements that are specifically targeted towards young generation can prove to be highly successful if the online medium is used as teenagers are highly associated with the internet and may view the ads at one place or the other in the cyber world. Online medium is an excellent place to advertise all the latest fashion related products and

TechWatt Value and Risk Management Case Study Example | Topics and Well Written Essays - 3750 words

TechWatt Value and Risk Management - Case Study Example These are TechWatt's presently known five requirements. First, fulfil the perception of value in making such a move. Second, provide enough space for 15 people working in a laboratory and light manufacturing. Third, provide enough office space for 12 managers and administrative staff. Fourth, provide space (e.g., a conference room) to accommodate visiting customers and prospects. Two conference rooms are preferable so when visitors use one, TechWatt employees have the other as needed. Fifth, TechWatt has 5 million to make a headquarters. These pre-project objectives are an incomplete "preferred solution". It's an 'initial brief' with too little information to proceed to Strategic Briefing. TechWatt makes software-hardware products. Constructing a headquarters facility is new with many unknowns. TechWatt will rely strongly on its Architect to be the Lead Consultant (LC) responsible to apprise the company of occurring new developments at each step, and giving good advice. Using the LC's experience is the smart approach to manage and try to optimise value and minimise risk, and do a Strategic Briefing. TechWatt must more thoroughly define value. The Architect/LC is in the best position to help clearly and concisely define and communicate value priorities and measurable expectations. This joint-effort Study uses RIBA's Plan of Work to clearly define value. Using RIBA methods, the LC shall guide TechWatt's work to identify and develop requirements (value), as well as identify constraints possibly blocking development. This is 'Work Stage A' or the inception of the Headquarters Project (HQP). Stage A / Inception requires careful considerations, or appraisals of as many things as it is possible to see about the HQP. The output of the Inception/Appraisal is a Strategic Briefing which is 'Stage B'. The Strategic Briefing shall define measurable value for the HQP. To make these determinations TechWatt shall work in conjunction with the LC. For now, all parties are evaluating the initial brief. Needed: Strategic Briefing with clarity - RIBA Work Stages A and B TechWatt needs to clearly determine future goals and scope of the HQP. Between now and the future, there is a gap to bridge. Management perceives value of the HQP as a bridge across the gap. TechWatt management has a Business Case mindset to support the aim to make a new headquarters. Business factors must stay in focus. Emotions must not override them. TechWatt's executive management team and front-line management (hands-on software and hardware experts) are best suited to clarify ideas for a Strategic Briefing about headquarters. To successfully launch the HQP, management must clearly define but not be limited to: - expected value added to TechWatt by the new headquarters, - 'must have' resources (accommodations, capabilities, etc.) in the new headquarters, - 'nice to have' resources (but possible to live without), - people and machines to make headquarters run well into the future, - trade-offs - pros and cons to of creating headquarters or not (cost of "Doing nothing"), - actual costs (Quantity Surveyor with input of Production, Purchasing and Accounting), and - opportunity costs (money lost by not doing certain opportunities; brainstormed largely by